Printing Methods

A number of different poster printing methods were available by the Second World War, outlined here:

Chromolithograph
Based upon the principles of lithography, a separate stone or plate was made for each colour. The final colour image resulted from the build-up of successive, individual colour printings. It was associated with the production of posters from the 1850s to the 1930s.

Handmade
One-off designs generally produced within competitions by, for instance, employees or children.

Intaglio Printing
Generic term for printing processes where an image is etched or engraved into the surface of a plate. The plate is then covered with ink, wiped clean, leaving ink only in the incised lines, with the impression then made direction onto paper. Photogravure is one of the key processes produced by this means.

Lithograph
Printing method based on the principle that oil and water do not mix. Using a greasy medium, an image is drawn on a flat surface of fine-grained porous limestone or zinc plate. The stone or plate is then dampened and inked. The water repels ink from most the surface so that the ink adheres only to the drawn lines. Dampened paper is applied to the stone or plate and rubbed with a special press to make the final print. This was a development that enabled the cheap and cost-effective mass printing of colour image and is the most common method for posters.

Offset-Lithograph
A popular commercial method of printing where the image to be printed is transferred (offset) first from the cylindrical metal plate on to a rubber-coloured cylinder and then from this cylinder on to the paper surface. Capable of printing on a variety of paper surfaces, on both sides of the paper, in four colours (can be simultaneous), in a variety of sizes. Small machines are available as in-house printing presses to commercial organisations to a maximum size of A3 (297 x 420mm).

Photogravure
Detailed intaglio prints made by a commercial photographic process. Varying depths of recessed dots are engraved into a copper-plated steel cylinder, filled with ink, surplus ink removed from the surface, and then transferred directly to the printed surface. A high-quality process particularly used for the production of long-run magazines and packaging.

Photo-Lithograph
A process whereby a photograph is taken of an original painting. Essentially the same process as lithography, or offset-lithography.

Silk-Screen
Also known as serigraphy, a method favoured by fine art printmakers, . Developed into the modern printing technique of screen printing in which a printed image is made by passing ink through a screen attached to a stencil onto paper. ‘A print-making technique based on stencilling. Ink or paint is brushed through a fine screen made of silk, and masks are used to produce the design. These can be made of paper, or from varnish applied to the silk itself.

Read an article on new communications technologies and the impact this has had upon the message.

Information taken from: ‘Chromolithography’, in Livingston, A., and Livingston, I., The Thames and Hudson Encyclopaedia of Graphic Design and Designers, 1992, p.44 ,and Lucie-Smith, E. Dictionary of Art Terms, 1984, p.49, Gleeson, J., Miller’s Collecting Prints & Posters, 1997, p.154; Lucie-Smith, E., op.cit., 1984, p.104; and ‘Intaglio’, in Livingston, A., and Livingston, I., op.cit., 1992, p.104, Gleeson, J., op.cit., 1997, p.92 and p.154; Lucie-Smith, E., op.cit., 1984, p.112; and ‘Lithography’, in Livingston, A., and Livingston, I., op.cit., 1992, p.123, ‘Offset litho/offset photolithography’, in Livingston, A., and Livingston, I., op.cit., 1992, p.147, Gleeson, J., op.cit., 1997, p.154; The Curtis Collection, ‘Photogravure printing process’, http://curtis-collection.com/process.html, accessed June 10 2002; and ‘Photogravure’, in Livingston, A., and Livingston, I., op.cit., 1992, p.154, Center for Applied Microtechnology, ‘Photolithography’, http://www.engr.washington.edu/~cam/PROCESSES/PDF%20FILES/Photolithography.pdf, accessed June 10 2002; and Sportsartetc, ‘Sports Art, Etc. FAQ’, http://www.sportsartetc.com/saemisc/faq.html, accessed June 10 2002, Gleeson, J., op.cit., 1997, p.154; Lucie-Smith, E., op.cit., 1984, p.170; and ‘Screen printing’, in Livingston, A., and Livingston, I., op.cit., 1992, p.178.

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Carl Giles (b.1916; d.1995)

Carl Giles was born in London on September 29 1916. Giles was a self-taught animated artist, working as an office boy in a film company before he became an animator for advertising films, employed by various commercial studios in London between 1930 and 1935. Giles then worked as an animator for Alexander Korda, then joined Reynold News, where he was their cartoonist for almost seven years, designing a weekly topical cartoon and a comic strip ‘Young Ernie’. He was appointed to the Daily Express (and the Sunday Express) in 1942, and was sent as a war correspondent to France, Belgium, Holland and Germany. Personally commissioned to do work for the MOI by Embleton, Edwin, Giles also produced and documented films for the Ministry of Information, with his cartoons at home ‘ideally suited to the expression of Blitz humour’. In wartime, Giles first produced the famous ‘Giles Family’ drawings, and his cartoons for the Daily Express and Sunday Express were published in an annual volume from 1945.

Giles’ work was extensively reproduced in the United States and syndicated throughout the British Commonwealth. His work was published by Beaverbrook, who described him as ‘a man of genius… who takes the solemnity out of the grand occasion and helps the world to keep sane by laughing at its soaring moments. Giles has a sardonic humour which appeals because he always keeps close to the life of the street and the farm. He depicts the attitudes of ordinary people… and makes caustic comment about high-flown presentation.’ Giles’ cartoons won praise from his fellow cartoonists, including Ronald Searle who acknowledged that ‘in his superb understanding of human behaviour no one can touch him’. His work was included in Drawn and Quartered, the National Portrait Gallery exhibition of cartoonists, in May 1970. An enthusiastic engineer, motor racer, builder and farmer, Giles was awarded an OBE in 1959 for his contribution to the cartoon world.

Information taken from: Spartacus Schoolnet, Carl Giles, http://www.spartacus.schoolnet.co.uk/Jgiles.htm, accessed September 22 2003; Amstutz, W. Who’s Who in Graphic Art 1962, p.236; Darracott, J. and Loftus, B., Second World War Posters, 1981 (1972), p.34; Questionnaire submitted by Royall, K. to Embleton, E., Royall, K., ‘Posters of the Second World War: The Fourth Arm of British Defence’, Unpublished M.A., University of Westminster, 1991, p.123

Related Texts

  • Tory, Peter The Ultimate Giles, 1995
  • Tory, Peter Giles at War, 1994
  • Tory, Peter Giles: A Life in Cartoons, 1993
  • Tory, Peter, The Giles Family, 1993

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