Poster sizes

Posters came in a number of different sizes in the Second World War:

Name Size in inches Size in centimetres
Quarter Crown (Unknown) (Unknown)
Demy 8 ½” x 5 ½” 21 ½ x 13 cm
Mini Quad 12” x 16” 31 x 41cm
(Unknown) 13” x 9” 33 x 23 cm
Crown 15” x 20” 38 x 50cm
Single Crown 15” x 20” (same as Crown) 38 x 50cm (same as Crown)
Crown Folio (CF) 15” x 10” 38 x 26cm
Double Crown (DC) 30” x 20” 76 x 51 cm
Royal 20” x 25” 50 x 64 cm
British half sheet 22” x 28” 56 x 76cm
British one sheet 27” x 40” 74 x 151cm
Quad Crown (QC) 30” x 40” 76 x 102 cm
Double Royal (DR) 40” x 25” 102 x 64 cm
Quad 40” x 30” 102 x 75 cm
Quad Crown Broadside 40” x 30” 102 x 76cm
Quad Royal (QR) 40” x 50” 102 x 127 cm
4 sheet 40” x 60” 151 x 101cm
Single Sheet 60” x 40” 152 x 102 cm
16 sheet 120” x 80” 200 x 300 cm
32 sheet 120” x 160” 304 x 406 cm
48 sheet 120” x 240” 304 x 609 cm

Vertical dimensions should precede width, although in some cases this was not clear.

Information for this table is taken from: Moriarty, C., Rose, J., and Games, N., Abram Games: Graphic Designer – Maximum Meaning, Minimum Means, 2003, p.187; Onslow’s Auctions, Catalogue, PS3103/99, March 31 1999, P&D, ‘Print and Display Ltd. – Design Den – Outdoor Specs’, http://www.printanddisplay.ie/new_designDen_outdoorSpecs1.htm, accessed August 17 2002; Primedia ‘Primedia Outdoor – Material Specs’, http://www.primeoutdoor.co.za/material.cfm, accessed August 17 2002; Learn About Movie Posters ‘British Posters’, http://www.learnaboutmovieposters.com/index/foreign/british.asp, Accessed August 17 2002; Gleeson, J., Miller’s Collecting Prints & Posters, 1997, p.150; ‘Paper Sizes’, Livingston, A. and Livingston, I., The Thames and Hudson Encyclopaedia of Graphic Design and Designers, 1992, p.150, 162; Edkins, J., ‘Printing Terms’, http://www.gwydir.demon.co.uk/jo/units/print.htm, accessed August 17 2002.

Tom Gentleman (b.<1915)

Tom Gentleman was a member of the Society of Industrial Artists, who designed designed posters and other advertising material for Shell, the British Road Federation and a number of other organisations. He also illustrated books, magazines and book covers. His son was David Gentleman (Art Work), who also designed posters for London Transport, and, more significantly, the Charing Cross mural.

Information taken from: London Transport Museum Database, February 2000, Starch Green Artists

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